Reporting & Attribution
Know what's working.
Every sign-up, redemption, and check-in leaves a trail. NextWave turns that trail into plain answers — how fast you're growing, which benefits people actually use, and which link, QR code, or campaign brought them in. It's reporting on your own first-party data, running inside your own WordPress.
The numbers that tell you how it's going
A Reports screen built into your WordPress admin, over a date range you pick. No spreadsheet exports to a separate tool — the answers are next to the data.
- Member growth over time. New members by day, week, or month, plus a new-versus-churned view so you can see whether the crowd is really building.
- Redemptions, broken down. Which benefits get used most, by tier and by venue, and how many redemptions succeed versus get turned away.
- Check-in patterns. Busiest days, peak hours, and how often people come back — the rhythm of your room, not a guess.
- Your audience at a glance. A dashboard of how big your consented audience is and where people sit in the verification funnel — submitted, verified, resolved.
- Feedback trends. Ratings campaigns roll up into an average and a star-by-star distribution, so guest feedback becomes a trend line instead of a pile of comments.
- Export when you need it. Pull a report to CSV for the board deck or the grant report — it's your data, on your terms.
Which effort actually brought them in
Every campaign gets its own link and QR code, and every referral is recorded. When someone signs up, NextWave remembers what brought them — so you can tell the flyer that worked from the one that didn't.
- A link and a QR code per campaign. Each campaign has its own landing URL and an auto-generated QR — so a code on a table tent, a flyer, and a story link are all distinguishable sources.
- Referrals credited automatically. Members get a shareable profile and invite link; when their link brings someone in, that visitor's sign-up is credited back to them on a clear last-touch rule — the most recent inviter wins.
- The source sticks to the member. At sign-up, the referring source is snapshotted onto the new member's record and never overwritten — so the sign-up → member → activity story stays intact long after the click.
- See who each member brought in. A member's direct referrals are queryable, so you can see the tree your best advocates are growing.
- Paid campaigns carry their receipts. When a campaign charges for sign-up, the campaign is stamped onto the checkout — so revenue traces back to the drive that earned it, not a mystery deposit.
- Privacy-safe by construction. Visitors are tracked by an opaque token, not a name; IP and device are stored only as salted hashes; the touch ledger is append-only. Attribution never becomes a surveillance file.
Your reporting, on your data
This is the part most analytics can't offer: it's all first-party. The numbers come from your own database, not a third party you're renting your own audience back from.
- Nothing leaves your WordPress. The reports run over your own tables. There's no external analytics service in the loop and no per-contact tax on knowing your own numbers.
- Consent-ledgered, all the way down. Audience counts and targeting are computed from your append-only consent ledger, so what you report on is exactly what people agreed to.
- It's the same audience you own. Reporting is just the mirror image of owning your audience: because the crowd lives in your database, the insight about them does too.
Stop guessing which effort paid off.
Launch on your own WordPress site and get reporting and attribution on your first-party data from day one.