Your audience is yours. We never see it.

No silent tracking. Ever.

Most engagement platforms track first and ask never. NextWave is built the other way around — consent comes first, and every claim below maps to behavior that ships in the product today.

• Nothing is tracked until someone agrees. No engagement identity exists for a visitor who hasn't consented — the identity is the consent.
• Anonymous by default. People join in without handing over a name or email. They can become a member later — carrying their history with them — only if they choose to.
• It lives in your database. Consent and engagement are written to your site's own tables. No phone-home, no third party in the loop.

How consent-first identity works

• Consent is per purpose. Someone can say yes to engagement tracking and no to marketing — each purpose is its own decision.
• An append-only ledger. Every grant and every revocation becomes a new, permanent row. Nothing is ever edited or deleted, so you can always prove what was agreed.
• The exact wording is recorded. Each consent stores which version of the on-screen copy the person agreed to.
• Revocable at any time. Withdrawing one purpose leaves the others intact; withdrawing engagement stops new tracking immediately.
• Global Privacy Control is honored. Browsers that assert GPC are respected automatically — no configuration needed.

Export it, erase it, take it with you

• Full export and erasure. Visitors can download everything tied to their engagement identity or erase it — either from their own device or through WordPress's built-in privacy tools.
• No lock-in. It is your data in your database. Export it and migrate whenever you want — there are no per-member SaaS fees on your own audience.
• Integrations only see opt-ins. When you connect a tool, it reaches only the people who consented to that purpose — targeting is a query over active consent, not a data dump.

The difference