NextWave Reach turns member activity into audiences you can message — and lands it where people actually look: a note on their wallet-pass lock screen, a push to their home screen, plus the email and SMS they already expect and a two-way member inbox. Segment by what people actually did, write it once, and reach each person on the channel they opted in to. Rolling out on the Pipeline plan.
The biggest play in Reach isn’t one more email in a crowded inbox — it’s the message that shows up on a member’s lock screen. Update a wallet pass they already carry, or send a push to your branded home-screen app, and your note lands where their eyes already are: no install, no deliverability roulette, no “check your promotions tab.” It feels personal because it is — the kind of update that makes someone feel like a regular, not a mailing-list row.
Email and SMS still do the heavy lifting exactly the way people expect — and every member also gets a two-way inbox to write back. The lock screen is just where you get to make a moment.
The reason people ignore marketing is that it was never theirs to begin with. Reach is built the other way around.
Email, SMS, and push are each their own opt-in. Reach only ever sends on a channel a member said yes to — and honors an opt-out everywhere, instantly.
Segments are computed against your own member records on your own WordPress site. There’s no third-party audience broker in the middle renting your list back to you.
Because Reach sits on the same data as check-ins, redemptions, and referrals, you can see which message actually drove a renewal or a return visit — not just an open rate.
Reach closes the loop between what a member did and the message that brings them back.
Start from what members did — check-ins, redemptions, games played, renewals due — and Reach assembles the audience live. It keeps itself current as people’s behavior changes.
Draft the message a single time. Reach adapts it to each channel — a subject line for email, a short line for SMS, a lock-screen note for the wallet pass — so you’re not rewriting the same thing five ways.
Every member hears it on the channel they opted in to, and only that one. Someone who took the wallet pass but not SMS gets the pass note; nobody gets spammed on a channel they declined.
Responses land back in the member inbox as a thread against a real person you know — their tier, their history, their attribution — not an anonymous reply-to address.
Reach meets each member where they already are — and never on a channel they didn't ask for.
The play nobody else makes. Update the pass a member already keeps in Apple or Google Wallet, and your message appears right on their lock screen — no app to install, no push permission to beg for, no spam folder to fight. It reads less like marketing and more like a personal heads-up just for them: “doors open at 9,” “your table’s ready,” “your perk just unlocked.” The highest-reach, best-feeling channel you have.
A tap straight to the moment. For members who added your branded app to their home screen and opted in, a push drops them exactly where they need to be — a drop, an event, a benefit about to expire — delivered from your own service worker, never a middleman’s. Instant, personal, impossible to miss.
Every member gets a two-way inbox inside their card — your messages land there, they can write back, and the thread is yours to keep. Not a blast into the void: a conversation your organization owns, on a channel you control.
The dependable standard, done right. Compose once and send to a segment, or let an automation fire it — welcome, renewal, we-miss-you. Threaded, tracked, and gated by each member’s email consent.
The ninety-second read, for the moments that earn it — doors open, last call for the raffle, your table’s ready — to members who opted in to texts. Boring in the best way: it just works.
Reach doesn’t sit on a data broker’s list — it sits on your own member records, on your own WordPress site. Consent is the gate, activity is the trigger, and the whole thing feeds the same reporting as your check-ins and redemptions.
Consent-first, activity-aware, and yours to keep.
Reach is on the Pipeline plan and rolling out now. Start free to build your membership, or talk to us about early access to the full messaging suite.