NextWave Reach turns member activity into audiences you can message — through a member inbox, email, SMS, wallet-pass lock-screen notes, and push. Segment by what people actually did, write it one time, and let it find each person on the channel they opted in to. Rolling out on the Pipeline plan.
Most tools give you a send button. NextWave gives your members a place to answer. The inbox lives inside the same card that carries their benefits and their referral link — so a broadcast can become a conversation, and the conversation stays yours.
The reason people ignore marketing is that it was never theirs to begin with. Reach is built the other way around.
Email, SMS, and push are each their own opt-in. Reach only ever sends on a channel a member said yes to — and honors an opt-out everywhere, instantly.
Segments are computed against your own member records on your own WordPress site. There’s no third-party audience broker in the middle renting your list back to you.
Because Reach sits on the same data as check-ins, redemptions, and referrals, you can see which message actually drove a renewal or a return visit — not just an open rate.
Reach closes the loop between what a member did and the message that brings them back.
Start from what members did — check-ins, redemptions, games played, renewals due — and Reach assembles the audience live. It keeps itself current as people’s behavior changes.
Draft the message a single time. Reach adapts it to each channel — a subject line for email, a short line for SMS, a lock-screen note for the wallet pass — so you’re not rewriting the same thing five ways.
Every member hears it on the channel they opted in to, and only that one. Someone who took the wallet pass but not SMS gets the pass note; nobody gets spammed on a channel they declined.
Responses land back in the member inbox as a thread against a real person you know — their tier, their history, their attribution — not an anonymous reply-to address.
Reach meets each member where they already are — and never on a channel they didn't ask for.
Every member gets a two-way inbox inside their card — your messages land there, they can write back, and the thread is yours to keep. Not a marketing blast into the void: a conversation your organization owns, on a channel you control.
The workhorse. Compose once and send to a segment, or let an automation fire it — welcome, renewal, we-miss-you. Every send respects the member’s email consent.
The message that gets read in ninety seconds. Reserve it for the moments that earn it — doors open, last call for the raffle, your table’s ready — to members who opted in to texts.
Update the pass a member already added to Apple or Google Wallet and a note appears on their lock screen — no app install, no push permission, no email deliverability roulette. The highest-reach channel you have.
For members who installed your app and opted in, a tap-through push straight to the moment — a drop, an event, a benefit that’s about to expire. Delivered from your own service worker.
Reach doesn’t sit on a data broker’s list — it sits on your own member records, on your own WordPress site. Consent is the gate, activity is the trigger, and the whole thing feeds the same reporting as your check-ins and redemptions.
Consent-first, activity-aware, and yours to keep.
Reach is on the Pipeline plan and rolling out now. Start free to build your membership, or talk to us about early access to the full messaging suite.